I like maps that are aesthetically pleasing to look at.
Map rotations, curves, extreme squeezings/stretches, and abnormally big Scandinavia, Eastern Europe, or Africa are just not good. Standard maps aren't suitable either because they make Europe too small.
Itβs better to use an equirectangular projection, get rid of all the unpleasant stuff I listed, and subtly shrink non-European territories.